![]() The ability to scale becomes a function of the current user base, and hence keeps accelerating of its own accord, as the user base scales. As the user base grows, so does the ability to grow it further.Īs a result, the slope of the growth curve constantly increases while an offering is finding viral adoption. ![]() In a viral system, the more users come on board, the faster can new internet users come on board, till a market achieves saturation. Virality is important because it enables a system to leverage its user base to gain exponential scale. Viral businesses implement growth within product usage they leverage users to expose their offering to more users. The secret to viral growth is to rethink growth as a set of actions that users perform. The ability to scale becomes a function of the current user base and hence keeps accelerating of its own accord, as the user base scales. As a result, the slope of the growth curve constantly increases while an offering is finding viral adoption. ![]() Once viral growth sets in, the growth curve crosses an inflection point and takes off non-linearly. As the user base grows, so does the ability to grow it further. ![]() Virality is a phenomenon where a product or a system gains more users on account of its existing users promoting it while using it. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |